Case study overview
The Digital Out Of Home (DOOH) has been expanding rapidly. One of the many hurdles a DOOH deployment has is how to deliver the new content. Whether the content is updated monthly, daily or hourly the data connection always matters.
DOOH is not all deployed for the same reason either. Some DOOH networks are streaming content, others are deploying looped content, still others have built-in real-time bidding for instant advertising based on demographics. All this complexity still relies on the data connection. And the data connection may need stellar throughput or cost-effective connectivity.